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And
The Lambs Shall Lie Down With The Lions
(Cover your eyes to avoid blood spatters.)
Their focus was selling distributor kits and
brochures & books & audiotapes & videotapes to their
distributors. Many distributors would buy 100s or
even 1000s of tapes at a time to use in mailings.
Even in quantity, some of these companies charged
reps $2 or $3 each for tapes that cost 20¢ to
duplicate!
They were making a killing on the backs of their
reps!
And with all these companies, it always came back to
the same fundamental
principles.
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