And The Lambs Shall Lie Down With The Lions
(Cover your eyes to avoid blood spatters.)
 

Their focus was selling distributor kits and brochures & books & audiotapes & videotapes to their distributors. Many distributors would buy 100s or even 1000s of tapes at a time to use in mailings. Even in quantity, some of these companies charged reps $2 or $3 each for tapes that cost 20¢ to duplicate!

They were making a killing on the backs of their reps!
And with all these companies, it always came back to the same fundamental
principles.

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