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 Focus
Until Your Eyes Cross
Multiple Streams of Outgo
The vast majority of network marketers who get
convinced of the brilliance of the idea that they
need multiple streams of income wind up instead with
multiple streams of outgo.
Consider all the money-makers you’ve signed up for.
Consider all the $$ you’ve paid for them. And
consider the income they bring you right now, this
month.
To borrow a line from Dr. Phil, “How’s THAT
working for you?”
There’s a better way.
IBM was a 35-billion-dollar leader before anyone
ever heard of Michael Dell.
Today? Dell swamps IBM in personal computer sales.
Why? Dell focused.
Assaulted Right & Left
The competition for your
prospect's mind is fierce. The average mind gets
-
9 hours of TV, radio,
internet, newspapers, magazines, books, and
videos a
day.
-
40,000 words a day.
-
280,000 words a week.
-
14 million+ words a year.
To paraphrase a memorable line from Paul Newman’s
“Cool Hand Luke” movie of the late 1960s, “What we
have here is a failure to STOP communicating!”
Over communication is rampant. To get through, you
must focus to a pinpoint.
The narrower you focus, the better chance prospects
& customers will see you
as high quality. And NO SERIOUS BUILDER commits to a
network unless they
consider it high quality.
How To Send Prospects Racing For The Exit
When you promote a smorgasbord of opportunities, you
undermine your network.
When you try to appeal to everybody with your
multiple streams of products &
services, smart people will not take you seriously.
And why should they? You
have no identity in their mind.
Result?
No trust. No loyalty. No
network. Your people are easy targets for some
narrowly focused networker.
This is just page one of Chapter
7 of Michael’s Dlouhy “Success In 10 Steps” Download the e-book and
read the rest of it.
Go here:
http://our.successin10steps.com
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